In today’s economy, marketing is on the top of everyone’s to-do lists. Fresh leads, repeat business, click-thru rates, and conversion rates, are more important than ever. However, marketing in a cost-effective and strategic manner goes above and beyond charts and analytics. Making your business personable has shown to be one of any company’s greatest allies in today’s struggling economy. Luckily, the growth and world-wide adoption of the internet and social networking over the past several years has laid the groundwork for businesses. By joining in on these social networks, your business can tap into a wide range of consumers and other businesses, create meaningful and mutually beneficial relationships, and bottom line, grow your business!